The UK’s decision to scrap tax-free shopping for tourists after Brexit seems to be backfiring, with high-spending visitors giving London’s posh stores the cold shoulder in favour of Parisian avenues and Milanese catwalks. This trend is causing concern, particularly among luxury retailers who rely heavily on tourist dollars.
Brits Lose VAT Refunds
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Prior to 2021, tourists visiting the UK from outside the European Union (EU) could reclaim Value Added Tax (VAT), a sales tax, on certain purchases. This acted as a significant incentive, luring high-rolling shoppers to London’s iconic districts like Bond Street and Knightsbridge. However, Brexit put an end to this perk, placing British retailers at a disadvantage compared to their European counterparts.
The impact is stark. Data reveals a shift in tourist spending habits. In 2019, over 162,000 non-EU tourists claimed VAT refunds solely in the UK. Fast forward to 2023, and a significant chunk – roughly 34,000 – of those tourists have switched their tax-free shopping allegiance to other parts of the EU.
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Government Unswayed
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This shift isn’t just about numbers; it’s about spending power. These tourists aren’t just browsing – they’re splashing the cash. France and Italy are laughing all the way to the bank, attracting over two-thirds of these high-spending ex-UK tourists. Spain’s retail sector is also enjoying a windfall.
The luxury goods industry is particularly vocal about the negative impact. Burberry, a quintessential British brand, has reported sluggish sales in the UK compared to its European counterparts. Their finance director blames the lack of a tax-free scheme, highlighting how it was a “real incentive” for luxury shoppers to visit Britain.
The UK government, however, has remained unmoved by these pleas. Calls for a reintroduced tax-free shopping scheme, championed by retailers and tourism bodies alike, have so far fallen on deaf ears. The government’s focus seems to be on fiscal consolidation, with Chancellor Jeremy Hunt prioritising other areas.
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Whether the government reconsiders its stance remains to be seen. But one thing is clear: the allure of tax-free shopping is a powerful draw for tourists, and the UK’s current policy is proving costly for its once-thriving retail sector. With Paris, Milan, and Madrid gleefully welcoming big spenders with open arms, London’s reputation as a shopper’s paradise might be fading.
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