- The 2024 Sports Illustrated Swimsuit Issue launch party took place on Thursday night.
- The models and A-list stars who appeared in the issue wore eye-catching looks to the party.
- Some of the night’s best looks featured bright colors and daring silhouettes.
The 2024 Sports Illustrated Swimsuit Issue has officially hit newsstands.
The brand celebrated the 60th anniversary of the special issue with a cover celebrating legends of the magazine, including supermodels such as Christie Brinkley and Tyra Banks.
The Sports Illustrated Swimsuit Issue has historically garnered millions, earning its then-owner Time Inc. $35 million in just ad revenue in 2005, according to Forbes.
Amid upheaval for Sports Illustrated, the Swimsuit Issue is still a touchstone for the brand. To celebrate the new issue, SI hosted a launch party on Thursday.
The red carpet was full of bold outfits, from patterned suits to dresses with cutouts. Take a look at the best outfits of the night.