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Lifestyle brands turn cautious as top influencers bulk up followers with bots | Mint

Mumbai: Alarmed by the discovery of fake online followers of big social media influencers, lifestyle companies are rethinking their brand strategies and seeking out...

Hyatt Snaps Up Small Lifestyle Hotel Brand in European Push

Skift Take Hyatt is adding its 29th brand in a bid to add places in Germany where...

Golf Apparel Startup Beldrie Taps Into Rising Tide In Women’s Sports

When middle school boys invoke ‘Caitlin Clark’ with the same verve once reserved for saying ‘Kobe’ when they splash a three-point shot it signals...

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