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Gen Z

Google is losing its status as a verb

About 20 years ago, Google reached an important milestone. The Merriam-Webster dictionary added "Google" as a verb to mean searching for something on the...

It can cost a lot to be a bridesmaid. Some Gen Z and millennials are OK with saying no.

The average cost of throwing a wedding increased by about 13% in 2024, hitting $33,000, according to wedding planning platform Zola.Allison Cullman, VP of...

Americans are draining stock portfolios to shovel more money into sports betting

Rob Minnick fell into debt for the first time at age 19. Sitting in the back of his classroom during a freshman year math...

Hefty travel costs hold back half of young Brits from fulfilling travel dreams

A new study has shared the top priority for young people approaching 30 – and it’s not getting on the property ladder or tying...

The business of Sabrina Carpenter

In May, Carpenter starred in Marc Jacobs’s ‘The Sack Bag’ campaign, alongside models Gabbriette, Irina Shayk and Anok Yai, as well as star of...

‘Wonder Avenue’: How futuristic shopping won a spot at the Olympics

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.This year’s Paris Olympics set out to...

Myntra, Zara to cash in on Gen Z spending as India’s lifestyle market heads to $210 billion | Mint

India's fashionistas are having a moment. The domestic lifestyle market, comprising apparel, beauty, accessories, and footwear, is poised to balloon to a staggering $210...

Gen Z wants jobs in teaching and health care—they best be prepared for crying on the job

It used to be that everyone wanted a career in tech. Not anymore. For Gen Z, traditional jobs in teaching and health care are hot. But beware of...

Gen Z’s most trusted source for news: online comment sections

Gen Z has come of age swimming in a gloppy stew of digital content. Every day they navigate memes, photos, social media, chats with...

How technology powered Gen Z ‘Occupy Parliament’ protests

The Finance Bill 2024 has reignited the spirit of activism among Kenyan youth, particularly Generation Z, who have seemingly avoided the conversation.  Protests on Tuesday,...

Gen Z and millennial NEETS are on the rise — many say they’d rather do nothing than be unhappy at work

Youth unemployment around the world is rising to levels not seen in decades.According to the International Labour Organization, in 2023, around a fifth (21.7%)...

Consumers flock to secondhand goods, according to eBay

​We’ll get the latest retail sales data tomorrow, after April figures came in unexpectedly low. Some retailers like eBay, however, have recently had success...

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