Rupert Murdoch’s Fox is entering the UK market with the launch of Tubi, an ad-supported streaming service.
Tubi will enter UK’s highly competitive video streaming market, competing with giant streaming brands Netflix, Disney+, ITVX, and Channel 4’s streaming platform BBC iPlayer.
Tubi claimed that it has emerged as the fastest growing US streaming service with nearly 80 million monthly active users since its debut on the Nielsen Gauge just over a year ago.
Tubi said it will launch with over 20,000 movies and TV episodes on-demand, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a robust slate of exclusive Tubi Originals in the UK.
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Tubi’s content will also feature British, Indian, and Nigerian content.
Viewers will be able to access content on the Tubi webpage and on smartphones and smart TVs.
“We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love,” said Tubi CEO Anjali Sud.
“We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world,” said Tubi executive vice president and managing director of international David Salmon.
This first appeared in the subscription newsletter CommsWire on 8 July 2024.
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