The gut health trend, and by extension the gut health industry, has undergone an astronomic rise, over the past decade.
Where once upon a time, the gut was a subject discussed solely by dieticians and doctors, now it is the part of the common vernacular and fuels a billion-dollar industry worldwide. We look at all the ways the gut health phenomena is impacting the food and beverage industry as it continues to grow and evolve.
Here’s the latest…
20 June 2024: How brands are capitalising on gut health
Gut health is proving to be hugely popular with consumers and enormously profitable for food and beverage manufacturers. In financial terms, it’s the gift that keeps on giving.
10 June 2024: Do consumers believe ‘better-for-you’ marketing on snacks?
The wellness industry is booming, with health and fitness trends becoming popular amongst consumers and profitable for brands. But do consumers trust the ‘better-for-you’ marketing printed on the products they buy?
29 May 2024: Understanding the Autoimmune Protocol diet
Health trends are huge at the moment, with new diets and ‘superfoods’ popping up on an almost weekly basis. Enter the Autoimmune Protocol (AIP) diet.
21 May 2024: Are protein bars and powders damaging to gut health?
High-protein products and gut health represent two of the biggest food trends of the last decade, but is one bad for the other?
15 May 2024: How do consumers perceive ‘gut health’ products?
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?
15 May 2024: How brands communicate gut health benefits, creatively
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
10 May 2024: Prebiotics: What are they, what are the different types, and what is their future?
Prebiotics are a unique part of the gut health trend. How are prebiotics used in food and how is regulation impacting the sector? The so-called Father of Prebiotics weighs in.
8 May 2024: Carrot fibre to plant-based kefir: How 3 start-ups are targeting a healthier gut
The gut health trend has exploded in recent years. FoodNavigator looks at three European start-ups exploring different ingredients to boost the microbiome.
2 May 2024: Low-histamine diet: Is this the new food trend to watch?
Understanding of high-histamine and histamine-liberating foods is relatively new, but it’s quickly gaining consumer interest. So, what is this new trend towards consuming low-histamine foods and is it one to watch?
20 March 2024: Gut health business is booming: What’s next for this unstoppable health trend?
The gut health trend is one of the single biggest changes to hit the food and drinks industry in recent decades. So what are gut-loving consumers buying and what gut-friendly products will we see next?
14 March 2024: Gut health: Why this consumer trend is here to stay
Consumer appetite for gut-health friendly foods shows no signs of abating as understanding of its impact on overall health continues to grow. But how will this trend evolve and grow in the future?