The creator of Abba Voyage is said to be in discussions to create a new hologram show that will bring Elvis Presley back to life.
Pophouse, a Swedish entertainment firm co-founded by Abba star Björn Ulvaeus, is exploring plans to launch a live show featuring the singer in avatar form.
The company has held talks with Sony Music, which owns the rights to Elvis’ songs, as well as Authentic Brands Group, which owns his image and likeness, to partner on the project.
If confirmed, it would be the second Elvis hologram show to go into development in recent months.
British immersive entertainment group Layered Reality has already outlined plans for an artificial intelligence-powered Elvis concert that will premiere in London in November, with further shows planned in Las Vegas, Tokyo and Berlin.
It comes as media companies and rights owners look to emulate the enormous success of Abba Voyage, which has been on stage in a purpose-built arena in east London since 2022.
More than two million tickets have already been sold to the show, which features life-size avatars of the four Swedish pop stars alongside a live band.